top of page

Understanding Subdomains: A Detailed Breakdown for Business Owners

The Birth of Your Digital Precinct: Domain Names

Imagine your online presence as a city. Your domain name represents the city's name. It's the landmark that people use to locate you in the vast digital landscape. When you purchase a domain name, you're staking a claim to your little piece of the internet. It's your address, your identifier, and the gateway to your online business.

But what if your city starts growing? You might open up different services, departments, or even entirely new business ventures. You wouldn't want to cram all these into one location, would you? That's where subdomains come into the picture. They're like districts within your digital city, each with its unique character and function, but all under the umbrella of your domain name.

However, before we delve into the world of subdomains, let's make sure we're clear about what a domain is. The domain is the main part of your website address, the part that comes just before the top-level domain (TLD) like .com, .net, .org, etc. For instance, in the URL, 'example' is the domain, and '.com' is the TLD.

What is a Subdomain?

Now that you're familiar with domains let's introduce the concept of a subdomain. A subdomain is a subdivision of your primary domain. It's an additional part of your domain name that appears before your primary domain. In the URL, it's typically separated by a dot. For instance, in the address '', 'blog' is the subdomain.

Think of it as a neighborhood in your digital city. Just like a neighborhood has its distinctive features and serves specific functions, a subdomain caters to a particular purpose or audience. It's a separate entity but still a part of your city.

Subdomains can be incredibly useful as they allow you to set up multiple distinct websites under one domain. Each of these websites can have its content, design, and even its own subdomains. It's like having multiple websites for the price of one domain, providing immense flexibility.

Examples of Subdomains

Subdomains are everywhere on the internet, and you've likely encountered them without even knowing it. A classic example is the 'www' we see in most website addresses. Yes, 'www' is a subdomain, probably the most common one.

Other examples of subdomains are location-based subdomains used by multinational companies. For instance, '' takes you to Amazon's UK site. Similarly, '' leads you to Amazon's Germany site. Each of these subdomains caters to a specific geographic audience, providing a localized experience.

Subdomains are also commonly used for blogs, forums, or support pages. '' or '' are typical examples. They segregate the main website from these specific areas, providing a clean, organized digital presence.

Setting Up a Subdomain

Setting up a subdomain is quite simple. Most web hosting companies provide the option to create subdomains directly from your hosting account dashboard. The process generally involves entering your desired subdomain name and choosing the domain you want to associate it with. Once you create the subdomain, you can manage it like a regular domain, installing your website, setting up email accounts, etc.

It's important to remember that subdomains are considered separate websites by search engines. This means that they won't inherit any SEO ranking from your main domain. Each subdomain needs to be optimized individually for search engines. So, if you're setting up a subdomain, be prepared to put in some SEO work!

Despite this, the benefits of using subdomains often outweigh the extra work. They provide a clean, organized structure, allowing you to cater to different audiences and needs under a single domain. They're a powerful tool in your digital city-planning toolkit, helping you build an effective and efficient online presence.


In conclusion, subdomains are a flexible and efficient way to structure your online presence. They're like neighborhoods in your digital city, each serving a specific purpose, but all under the umbrella of your domain name. Whether you're a multinational corporation or a small business, subdomains can help you create a clean, organized, and efficient online presence.

Setting up a subdomain is simple and straightforward with most web hosting services. And while they may require some extra SEO work, the benefits they provide often make this worthwhile. So, consider incorporating subdomains into your digital strategy. They could be the key to unlocking your online potential.

Remember, building an online presence starts with your domain, but it certainly doesn't end there. As you grow and evolve, your digital city should too. And subdomains are a great way to facilitate this growth, helping you build an online presence that truly reflects your business.


bottom of page